Branding for success
Badges can be a brilliant way to raise money for a trip, celebrate a special event or to fundraise for your unit. Whatever the badge is for, it’s important that localised badges are on-brand and on-message. Correct use of branding helps raise awareness of our charity, shows consistency and shows off the amazing things happening in your local area.
You can play a really important role in making local badges are the best they can be. Whether you’re checking local designs, ensuring that off-brand badges aren’t promoted in newsletters or online or supporting volunteers to access branding guidance, you can be a brilliant local brand ambassador.
To help you give branding guidance, take a look at our badge, merchandise, guiding wear and signage guidelines, a branding e-learning module and challenge badge guidelines.